A year after the national launch of its SnacKPartners initiative, KP Snacks says the programme has proven to be an invaluable business tool for hundreds of retailers looking to maximise their Crisps, Snacks and Nuts sales.
Following trials with its initial six retailer ambassadors, which delivered an average sales uplift of +40% , this year the snacks brand embarked on a six week tour of over 150 independent convenience stores, completing a massive renovation of Crisps, Snacks and Nuts fixtures and putting tried and tested category advice into place.
This time round, participating retailers benefited from a dedicated team, comprehensive planograms, advice and merchandising solutions to make the most of the category. Over three-quarters of retailers surveyed following the tour said they would recommend SnacKPartners to other retailers, and 60% said it was easier to manage a tighter range.
Matt Collins, Trading Controller Convenience and Wholesale, KP Snacks, commented: “The convenience channel is a priority for the Crisps, Snacks and Nuts category and we remain committed to working with independent retailers to ensure they are receiving the right type of customised category advice and support that they need to grow their business.
“With planned strategic promotions and exciting NPD from our big brands, we have big plans to take SnacKPartners to another level in 2016. Watch this space for more detail!”
Raaj Chandarana, owner of Premier store, said: “SnacKPartners fills that gap that we’re all craving – how do I organise my crisps and snacks? How do I bring it all together? And it’s that organisation that is key. Since partnering with KP Snacks, we’ve seen a boost in our sales of Crisps and Snacks which is mainly due to dual siting, expanding the category and tailoring to the demographics accordingly.”
SnacKPartners Core Tips
- Stock the right core range to meet shopper needs
- Entice shoppers to buy using high impact on- and off-shelf displays
- Give customers great value using PMPs and promotional offers
- Make it easy for customers to browse by grouping similar products together and blocking by brand
To find out more about the SnacKPartners initiative retailers should contact snackpartners@kpsnacks.com.
