Smirnoff joins the infusions party

Smirnoff infusions

With fruit infusions very much on-trend in the off-trade at the moment, Smirnoff has launched – wait for it – Smirnoff Infusions.

The new spirit drink is made with Smirnoff No.21 Vodka, infused with real fruit essence and natural ingredients to produce two variants: Orange, Grapefruit & Bitters and Raspberry, Rhubarb & Vanilla.

Both are available now in 50cl bottles (ABV 23%) with an RSP of £14.

The launch will be supported with a £4.4m marketing campaign which is predicted to reach 97% of the UK’s over-18s in its first year.

Sarah Shimmons, Smirnoff Marketing Manager for Europe, said the new drink “looks to tap into the growing demand from consumers for great tasting drinks with a real depth of flavour”.

For further information visit smirnoff.com.

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This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.