Smirnoff No.21 is collaborating with mixer brand Fever-Tree to champion Spritz serves this summer.
A £2m integrated ‘Spritz Up’ campaign is live now until August and champions the vodka Spritz serve across both on- and off-trades. The campaign includes out-of-home, digital, social, sampling and in-store activity.
Spritz Up showcases Fever-Tree’s new premium soda range, including its Italian Blood Orange Soda and Mexican Lime Soda.
With cocktails one of the fastest-growing categories across total alcohol, the Spritz serve is the fastest growing within cocktails.
Nick Payman, Head of Smirnoff GB at Diageo, said: “There’s an increased demand for simple, yet delicious serves that people can easily enjoy without having to compromise on quality – and Fever-Tree mixers provide a choice of premium sodas to encourage people to explore new serve styles and flavour combinations.”
Andrew Ronald, Fever-Tree’s UK General Manager, added: “Our soda range has proved incredibly popular since its launch and we’re very excited to be partnering with Smirnoff to highlight the simplicity of the vodka Spritz, introduce vodka fans to our Italian Blood Orange and our Mexican Lime sodas and create two delicious serves they can enjoy all summer long.”
