As new research suggests over 70% of confectionery consumers are more likely to buy pricemarked packs, Smint has unveiled a new £1 PMP format.
Now available to selected independent retailers and wholesalers, the packs are expected by brand owner Perfetti Van Melle to be very popular with impulse shoppers.
Eager to tap into the impulse spend, Smint’s new £1 packs are designed especially to be as striking as possible, featuring a yellow £1 rrp flash on its pack foil and a new restyled pack design.
Shankar Iyer, Product Manager at Perfetti Van Melle, commented: “We’re really excited to introduce a new addition to our Smint portfolio with a new refreshed look featuring the iconic triangular mint. PMPs give shoppers a renewed sense of trust in the brand, and it’s a great way for us to expand our audience as well as ensure shoppers are returning to Smint time and time again.”
