Cadbury Dairy Milk’s Marvellous range is being extended with the launch of a Rocky Mallow Road variant.
Available from August, the new addition features an amalgamation of pink marshmallows, strawberry jellies and shortcake biscuit pieces in a 180g tablet and 47g countline (rrp 61p).
Tablet variants now feature a ‘Smashables’ bar, which will allow consumers to flip the bar over and smash it to encourage sharing with family and friends.
Matthew Williams, Marketing Director at Mondelēz International, said: “As a brand we love creating joyful moments for consumers and thrive on pushing the boundaries of innovation. We hope to bring even more customers to the brand through new flavours and formats, and believe they will provide a great opportunity for retailers to drive impulse sales across the range.”
