Diageo is launching a new Tanqueray London Dry Gin half-case size.
Already available in case sizes of 12, retailers can now take advantage of the cases of six to reduce cash outlay and stock holding. The case size will be available for the Tanqueray London Dry Gin 35cl fractional.
Premium Gin is growing at around 10 times the rate of non-premium Gin, with Tanqueray London Dry Gin driving 25% of all growth.
Louise McKerrow, Marketing Director for Gins, Diageo GB said: “Over the last year there has been an overwhelming resurgence towards gin, currently the fastest growing Spirits category, and by stocking up on Tanqueray London Dry Gin retailers have the chance to capitalise on this growing category. With the new half case size, retailers can now take full advantage of upselling a premium spirit brand with the added bonus of reduced cash outlay.”
The Tanqueray London Dry range was extended last year with the launch of a new 35cl fractional format. Contributing 36% to total spirits sales, fractionals are seeing a growth across all spirits categories, with over one in five of convenience spirits shoppers stating that smaller pack format options are the most important factor when selecting products in store.
