The Beer & Cider Retailer of the Year is always keenly contested at the SLR Rewards, so it’s on merit that Day Today @Jamils in Renfrew picked up the prize and, thanks to category sponsor Heineken, Yasir Jamil from this family-run firm was able to experience a taste of Europe’s greatest footballing spectacle.
Just like winning the Champions League, winning at the SLR Rewards is about more than just the game itself. It’s all about preparation, dedication, and adopting a way of life, to make sure you perform your best on any given day. That’s the kind of dedication that father Mohammed and son Yasir Jamil put into their Day Today store in Renfrew.
“I’d encourage all businesses to get involved with the Rewards,” said Yasir, who’s the football fan in the business partnership and was delighted to get his hands on tickets to a Champions League match. “It’s always good to compare yourself to other businesses, and get an idea of how well you’re doing for your customers. You want to be tested against the best.”
Sponsors Heineken made it possible for Yasir, and his guest Imran Ackram, to attend the Champions League match of their choice. Yasir opted for the glamour of the Emirates Stadium in London for Arsenal’s match with the millionaires of Paris St Germain, with accommodation provided at the iconic Amba Marble Arch. “We were treated very well from beginning to end,” said Yasir. “Many thanks to Heineken and SLR for making it all possible, and being guests made it all the more special.”
The match was a score draw, honours even, and a great time was had by all. “We’re always striving to keep up with the best in the market,” said Yasir. “If you think you can qualify, I’d say enter again this year, and don’t hold back. Do your best, it’s better for business, and if you win, well, that’s just champion.”
