Skwishee promo saves 100,000 plastic cups

Skwishee fan

Frozen fizzy drinks brand Skwishee has hailed its recent ‘Bring Your Own Cup Day’ initiative as a “great success”.

Around 100 outlets nationwide took part in the two-day campaign, which resulted in over 100,000 plastic cups being saved, tens of thousands of customers and over a million people reached on social media.

Customers were invited to fill their own cup for £2.99. The only restriction was that receptacles should measure no more than 25cm in diameter. A year’s supply of Skwishee was on offer for the wackiest cup.

The £2.99 price usually applies to a 600ml Skwishee, however some enterprising punters walked – or more likely staggered – away with up to 10 litres.

Skwishee Managing Director Raza Rehman said: “In terms of enhancing the profile of the brand and creating a nationwide buzz about Skwishee, this was a great success.

“We now have the unenviable task of choosing the winner of a year’s supply of Skwishee from all the amazing images we received.”

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This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.