Wrigley is adding a juicy new variant to the Skittles range, with the launch of Skittles Tropical.
Available to retailers from 25th January, Skittles Tropical single bags (55g, rrp 49p), hanging bags (125g, rrp £1), and sharing pouches (174g, rrp £1.28) offer flavours including Orange, Passion Fruit, Tropical Punch, Watermelon and Pineapple. A £1 pricemarked hanging bag will also be available.
Skittles Tropical is a bestselling Skittles flavour in the US, and UK consumers voted it as the product they would most like to see added to the existing £38m Skittles range. A fast-growing flavour trend, tropical has been mirrored in other categories and is performing exceptionally well with value growing year-on-year. Skittles Tropical is expected to deliver +1.5% fruit confectionery category growth.
Forming part of the brand’s multi-million pound investment for 2016, the launch will be supported with a brand-new television commercial. On screens from 17th January the new ad features a rainbow-eating giraffe on a beach along with the strap line ‘Discover the Rainbow, Taste the Rainbow’. The brand’s digital campaign will reach over 10 million people, while in-store execution will also support the launch phase.
Dan Newell, Wrigley Confections Marketing Manager, commented, “Tropical flavour has always been popular in the UK. As such, it represents huge sales opportunity for retailers to keep up-to-date with the latest flavour trend in the fruit confectionery category.
“The Skittles Tropical launch also offers a great platform for retailers to generate in-store activity during the winter months by bringing flavours of the tropics to the UK winter.”
