Scandinavian Tobacco Group UK has unveiled a contemporary redesign for its Signature cigar range.
The new simple but smart design appears on packs of Signature Blue, Signature Original and Signature Red Filter and are available to retailers now.
Newly designed packs have been upgraded to full colour on all sides and the overall design has been simplified, with more focus added to the leaf icon to emphasise the unique nature of the product.
The Signature brand portfolio is currently worth nearly £50m in annual UK sales; Signature Blue is the UK’s bestselling traditional cigar, Signature Red Filter is the UK’s bestselling traditional aromatic cigar, and Signature Action is currently the fastest-growing peppermint click filter cigarillo.
STG’s UK Marketing Manager Nataly Scarpetta commented: “We’re delighted to announce the arrival of our new-look Signature packs, which will add further standout on shelf to the UK’s bestselling traditional cigar. Whilst the packs have changed, the cigars inside certainly haven’t, and will continue to offer adult smokers a smooth taste and smoking experience with unquestionably high quality.”
