Scandinavian Tobacco Group has launched new Signature Action Mix cigarillos, available now.
The cigarillos contain two capsules combining the flavours of Berry and Mint in 10-packs with an RSP of £5.85.
The launch will be a key focus for STG UK’s growing sales force, which will be targeting over 10,000 convenience stores in the coming months to talk to retailers about the NPD, as well as offering them branded merchandise. There will also be promotions in the wholesale channel for both Action and Action Mix, as well as a significant trade marketing campaign.
The Cigarillo category is now worth nearly £150m in annual sales, accounting for over 56% of all cigar volume. Sales of the original Signature Action are growing by more than 50% year on year.