Scandinavian Tobacco Group has unveiled two new limited-edition designs for its 10-pack tins of Signature Blue and Signature Original miniature cigars, which are available to retailers from the end of September onwards.
The brand launched in 1963, and the new ‘Signature 1963 Edition’ tins tip their hat to its history, heritage and quality. As well as a new design on the tins, they also include limited-edition liners inside.
Signature celebrated its 60th anniversary last year with the return of 10-pack tins to ensure optimal freshness and preservation. Today, UK sales of Signature cigars are worth more than £45m a year.
STG’s UK Head of Marketing, Prianka Jhingan, commented: “We are delighted to unveil the Signature 1963 Edition tins which have been elegantly designed in a vintage, old-money style that captures the brand’s timeless elegance and appeal.
“We know limited-edition packs are well received by consumers as they elevate the brand’s appeal and provide a touch of exclusivity, so we encourage retailers to stock up in anticipation of high demand.”
