SHS Drinks has appointed industry veteran Bryan Carroll to the role of Sales Director for the division.
He joins the company after 17 years working in similar roles with FMCG suppliers including Pepsico and Walkers.
Within SHS Drinks, Carroll will be responsible for driving sales and profitability across both own label and branded drinks including WKD, bottlegreen and Merrydown through all major trade channels in GB and Ireland.
Commenting on the appointment, SHS Drinks MD Dave McNulty said: ‘’Bryan is a great appointment to the senior team at SHS Drinks bringing a wealth of category experience and solid commercial acumen. His experience within the industry will add significant value to the team and the wider business.’’
