Quaker Oats has rolled out its biggest ever on-pack promotion, giving shoppers the chance to win £10,000 each week.
The promotion runs until March 11 and encourages porridge lovers to ‘Show Us Your Oats’ by posting photos of their finest breakfast creations online or via Facebook and Instgram. The campaign runs across the full Quaker range, and is supported on TV and digital platforms.
The brand has also unveiled a new product to coincide with the activity: Quaker Oat So Simple Coconut is available as a box of 10 sachets with an RSP of £2.59.
Eric Williams, Quaker Oats Marketing Manager, commented: “We’re confident the ‘Show Us Your Oats’ campaign will help consumers engage with Quaker and in turn, drive sales for retailers.
“Quaker Oats has 9.8% value share of the total cereals market and has retained its top position in the hot cereals segment. This can be attributed to our varied range of flavours and formats, which is why we’re adding another option to the Quaker portfolio with Oat So Simple Coconut sachets.”
