Almost 90% of shoppers intend to reduce the number of big brands they buy, and a similar number intend to buy a cheaper alternative, according to new research by rewards app Jisp.
The research shows loyalty is becoming increasingly important, with 61.2% of Jisp shoppers wanting an in-store loyalty scheme, and 45.2% of shoppers wanting exclusive deals on leading brands.
Jisp is supporting thousands of shoppers with a weekly loyalty voucher. These shoppers visit 2.8 times a week and add 5.5 Items per visit, helping them save £4.43 per visit, the data reveals. Loyalty shoppers add three more items per visit, visit one more time per week, and save £3.87 more per visit than non-loyalty Jisp shoppers.
Greg Deacon, Chief Customer Officer of Jisp, said: “Everyone is after loyalty. Loyalty to the store and the brands that shoppers consume. Jisp provides a solution to this current pandemic cost-of-living crisis problem for brands and retailers.
“55.6% of shoppers use Jisp to save and earn exclusively at their local store, 38.6% say it helps them treat themselves more and 56.6% said that Jisp helps them maintain and buy more of the brands they love.”
Deacon added: “For leading brands, we’ve sold incrementally £970,000 across 67,000+ cases of brands into Jisp partner stores. Jisp’s action-based in-store is helping leading brands get stocked, shopped and supporting their quest to drive measurable ROI from the sector. With brands support, we can help independent retailers make more monies through existing and new shoppers turning to them in their time of need. Together, we can achieve more.”
