A new gift card is launched today (17th December), aimed at helping independent businesses compete with national chains while keeping money in the local economy.
The Perth Card programme allows users to spend their pre-paid cash at a selection of local retail and hospitality businesses that the City of Perth has to offer, with over 50 signed up already.
Digital Marketing firm Miconex, which has launched the card in partnership with Perth & Kinross Council and Scandinavian firm Presend, believes it is the first of its kind in Scotland, but is hoping to roll-out further schemes across the UK.
Similar projects in Scandinavia have generated as much as £500,000 to the local economy.
Colin Munro (pictured), Chief Executive at Miconex, said: “It essentially works in exactly the same way as any gift card, but instead of being limited to one retail outlet this can be used in various unconnected shops throughout the city.
“And it can also be used for more than just shopping. Perth Concert Hall has signed up along with other local attractions and venues. There are jewellers, award winning restaurants and cafes, specialist retailers, hotels and of course some great options to pamper yourself.”
The cards can be purchased online or in person at four specific businesses in the city. Plans are also underway for a kiosk to be introduced that will enable cards to be purchased on a self-service basis.
David Littlejohn, Head of Planning & Development at Perth & Kinross Council, thinks the gift card could be a huge boost to independent businesses in Perth and the local economy.
He said: “We believe this will really help to promote the ‘shop local’ ethos. We know that Perthshire people are proud of their region and keen to do whatever they can to keep the money in the local economy, but that’s sometimes hard when buying gift cards for family and friends at Christmas.”
