Range revamp leaves Shloer reimagined

Shloer range

Shloer has unveiled a new logo and graphics across its recently expanded range, ahead of a £1.4m marketing campaign for the adult soft drink brand.

Brand owner SHS Drinks said the introduction of a bold ‘S’ device in flavour-related colours “brings both vibrancy and individuality to all elements of the range”.

Shloer’s two new product ranges for 2019 – Spritzed and Pressed – were launched to meet growing demand for more soft drink choices to consume in place of alcohol. The new ranges are the first Shloer products not to have grape-juice as their primary base.

The first phase of the marketing campaign focuses on Shloer Spritzed. It includes blogger and influencer activity; a programme of competitions and editorial coverage in consumer magazines; and a partnership with Backyard Cinema’s ‘Summer Nights’ events to drive trial at 72 outdoor film screenings for six weeks from mid-July.

Nick White, Head of Soft Drinks at SHS Drinks, commented: “Shloer is friendly and informal with a sense of fun; our rebrand brings this personality to life on pack and will greatly increase engagement and shelf stand-out. Our products are still the same great quality that consumers know and trust, but our look is now very much Shloer ‘reimagined’.”

Shloer Spritzed has an RSP of £2.49 and is available in trade cases of six 700ml bottles.

Shloer Pressed single 330ml cans (RSP £1) are sold in trade cases of 12; 4 x 330ml multipacks (RSP £3.50) are available in cases of six.

For more information visit shs-drinks.co.uk. For sales enquiries call SHS Drinks on 01452 378555 or email info@shs-sales.co.uk.

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This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.