Mars Petcare has expanded its portfolio with the launch of its new Sheba Kitten range.
The range is available in two variants – Mixed Selection and Chicken & Salmon. Both come in multipacks of 12 x 85g pouches with an RSP of £6.87, as well as in multipacks of 40 x 85g pouches with an RSP of £18.47.
Sheba Kitten has been designed – unsurprisingly – with younger felines in mind, with grain-free bite-sized chunks, natural ingredients, vitamins, minerals, and natural colours.
The launch is supported under Sheba’s brand refresh campaign, which includes TV, social media and digital out-of-home activities.
Adelina Bizoi, Category & Market Activation Director at Mars Petcare, said: “The range will recruit shoppers into the Sheba brand as early as possible within their pet’s lifespan.
“This will increase their chances of remaining loyal shoppers through adulthood as Sheba products become preferred by their pet, ultimately helping retailers to attract and retain sales long-term.”
