KP Snacks has introduced two £1 price-marked packs (PMPs) across its McCoy’s and Space Raiders brands.
Available in larger sharing bags, the new packs are being launched as a result of consumer insight revealing that PMPs of this format are growing at 21% year-on-year.
The McCoy’s Cheddar & Onion £1 PMP aims to build on the momentum of the brand’s major re-design earlier this year, and KP says it will give retailers the opportunity to offer consumers their favourite flavour in a large 70g sharing pack.
As the fastest-selling impulse brand and worth over £9m in retail sales value, the new 95g Space Raiders Pickled Onion PMP follows hot on the heels of the brand’s Beef flavoured grab bag.
Matt Collins, Trading Controller Convenience for KP Snacks, commented: “Price-marked sharing packs now have a larger value share than standard sharing packs, and are particularly popular within convenience where shoppers are looking for the best impulse deals on brands they know and love.
“McCoy’s and Space Raiders have been huge favourites for many years, so we’re confident that these bigger, great value packs will be a massive hit with consumers and retailers alike.”
