Coca-Cola is bringing back its ‘Share a Coke’ campaign in a bid to tap into Gen Z’s desire for authentic experiences.
The original campaign, which swapped the Coca-Cola logo for personalised names on cans, has been updated with a bigger focus on shareability and customisation.
A new customisation platform offers even more names to choose from, with the ability to add personal touches. If shoppers can’t find their name in store, they can scan an on-can QR code to take them to the ‘Share a Coke’ digital hub.
To celebrate the relaunch, Coca-Cola has created ‘Share a Coke Memory Maker,’ a digital experience that allows users to create personalised videos from their own content.
The global campaign also includes ‘The Magic of Sharing,’ a short film about how sharing a Coke can bring people together, and new out-of-home advertising.
Rob Yeomans, Vice-President, Commercial Development at Coca-Cola Europacific Partners GB, said: “Our iconic ‘Share a Coke’ campaign is back, celebrating connections and shared moments.
“This time, we’re taking it to the next level with even more personalised experiences, giving consumers the chance to create and share memories with friends, family, or even as a treat for themselves – spreading joy and making everyday moments even more special.”
‘Share a Coke’ rolls out out in phases, starting with a global teaser campaign in March with Coca-Cola Zero Sugar and Coca-Cola Original Taste packs available on shelf in the UK from 1 May.
