Shake Baby Shake taps into watermelon trend

Shake Baby Shake Watermelon Daiquiri

Canned cocktail brand Shake Baby Shake has unveiled a new Watermelon Daiquiri flavour (ABV 4%).

The launch taps into a blossoming demand for watermelon flavour in alcoholic drinks, which has grown 63% year-on-year.

Shake Baby Shake’s newest cocktail combines watermelon and lime, mixed with white rum. It joins an existing line-up of Martini, Raspberry Mojito and Tropical Daiquiri flavours, which are now worth £1.73m.

The launch is supported by influencer-driven social media activity.

Charlotte Leaver, Senior Brand Manager at Global Brands, said: “As canned cocktails continue to drive the RTD category forward with exciting innovation after exciting innovation, our new Watermelon Daiquiri is sure to be a summer smash. The flavour encompasses all that is great about the Shake Baby Shake brand; a fantastic, mouth-watering on-the-go cocktail in totally gorgeous, Insta-worthy packaging.”

The Shake Baby Shake range is available in 250ml individual cans, four packs and a 2.25 litre bag-in-box.

For more information call 01246 216000, email info@globalbrands.co.uk or visit globalbrands.co.uk.

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This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.