The Scottish Grocers’ Federation and the Scottish Alcohol Industry Partnership (SAIP) have updated their It’ll Cost You proxy purchasing initiative, ready for roll out this Summer.
The flagship campaign on proxy purchasing will run from 30th June to 11th August. As Chair of the It’ll Cost You Steering Group, SGF and partners will be sharing materials online and on social media throughout the of the campaign period.
Underage drinking plays a huge part in antisocial behaviour, crime and violence in local communities. This campaign aims to reduce the risk of harm and vulnerability to under 18s by cracking down on proxy purchasing through raising awareness of the consequences. It’s a criminal offence to buy alcohol for someone under 18. People who do so could face a fine of up to £5,000 and up to 3 months in prison.
