Kings of the swingers

The SGF Golf Day, one of the oldest golf tournaments in the world, saw retailers, wholesalers and suppliers from across the industry gather in St Andrews last month. SLR was there too.

by Antony Begley

Now something of an institution, the annual SGF Golf Day is technically one of the oldest golf tournaments of any description in the world, something SGF Chief Executive Pete Cheema was keen to point out to those who gathered for this year’s event at the magnificent Duke’s Course in St Andrews.

Another packed house saw retailers, wholesalers, suppliers and influencers dust off their clubs and don rain-jackets for another wet but otherwise thoroughly enjoyable day on a beautiful course.

The skills on display were once more perhaps best described as variable with some teams racking up remarkable Stableford points tallies while others were more intent on enjoying a good day out and an expensable day off work.

Kindly supported by an array of sponsors, the event provided a great opportunity for networking and the chance for industry colleagues and friends to catch up over a bacon buttie, a round of golf and a beer or two at dinner.

Remarkably, four players managed to beat the pro at hole three with One Stop Franchise Marketing Manager Brad Snape being adjudged to have done so with most aplomb, thanks to a chip in from off the green that Rory McIlroy would have been proud of.

“It was another excellent day and I don’t think the rain dampened spirits at all,” says Pete Cheema. “It was a really enjoyable day and SGF is proud to be keeping this important competition moving forward every year. It’s a rare opportunity for the industry to catch up in a relaxed setting. Well done to all and I look forward to seeing everyone next year.”