Served, Ellie Goulding’s RTD brand, has unveiled a range of super-premium full-strength cocktails targeting at-home drinkers.
The new range specifically targets consumers looking to replicate bar serves at home and includes Lychee Martini, Strawberry Daiquiri, Espresso Martini, and Cosmopolitan.
All four are 14.9% ABV and come in 125ml tactile cans with an RSP of £3.90. They are designed to be shaken in the can before pouring into glassware to “deliver a perfect bar serve every time”.
Each cocktail is made using Served Founders Reserve spirits and natural, sustainably sourced ingredients.
The range recently won two gold (Lychee Martini and Cosmopolitan) and two silver (Strawberry Daiquiri and Espresso Martini) awards at the Pre-Mixed & RTD Masters 2024.
The launch comes with the premium RTD cocktail category surging 82% year on year, the fastest growth of any category within total alcohol.
The range has a national retail roll out planned from February 2025.
