Lactalis has launched a new TV campaign for its Seriously Spreadable range of Scottish Cheddar cheese spreads.
The new campaign features three 20-second-long ads that each showcase a different quirky but relatable habit through characters ‘Suzie the flipper,’ ‘Stephen the scooper’ and ‘Brian the spooner’.
An initial burst of activity runs on ITV, Sky and Channel 4 until 12 August, with a second scheduled to start in October. The campaign is expected to reach more than two-thirds (71%) of over-45s, the core consumers who enjoy spreadable cheese, and generate a total of 46 million views.
Heloise Le Norcy-Trott, Group Marketing & Category Director for Lactalis UK & Ireland, commented: “As the company behind some of the UK’s favourite cheeses, we’re committed to supporting all our brands with successful media campaigns, we are very pleased that our award-winning Cheddar brand Seriously is back on TV with effective distinctive ads.
“The new ads showcase all the funny habits that our consumers have developed to enjoy the delicious taste of Seriously Spreadable and its versatility.”
