Independent stores that took part in Snappy Shopper and SGF Healthy Living Programme’s Free Banana Wednesday campaign not only helped consumers to eat more healthily, but also boosted their fruit sales.
Around 200 stores were involved in the initiative, which enabled consumers to access free fruit every Wednesday throughout August by entering the code FREEBAN on the Snappy Shopper app. The campaign resulted in a 61% increase in bananas added to Snappy baskets. What’s more, the scheme actually encouraged consumers to buy more fruit, with Snappy recording a 16.5% increase in fruit purchases YOY on days when the promotion was running, equating to a 15% increase in value sales YOY.
Vice President Of Retail Media, Groups And Business Development at Snappy Shopper, Greg Deacon, was elated by the outcome and promised that there was more to come. “Looking ahead, we are eager to expand this partnership with [SGF HLS] Programme Director Kathryn Neil to empower more communities in Scotland to make healthy choices through q-commerce. Watch this space!”
Neil said: “Delighted with the results from our collaboration pilot with Snappy Shopper. These figures are evidence that, through online shopping, we can encourage consumers to purchase healthier options.
“I’m looking forward to exploring other opportunities for the Healthy Living Programme to work with Greg Deacon and Snappy Shopper, to drive sales and awareness of healthier products.”
