The Scottish government has launched a consultation on plans to restrict alcohol advertising at sporting events, on buses, online, and elsewhere to reduce the appeal of alcohol and improve the nation’s health.
Proposals have been informed by the Children’s Parliament and the Young Scot Health Panel.
Public Health Minister, Maree Todd, said: “There is clear evidence that adverts which glamorise drinking can encourage young people to drink alcohol and have a detrimental impact on those in recovery from problem alcohol use.
“We are making progress already – with our minimum unit pricing reducing alcohol sales in the off-trade – but with 1,245 alcohol related deaths last year we know that more needs to be done if we are to tackle Scotland’s problematic relationship with alcohol.
“This consultation is an important step in doing that, and I am extremely grateful for the young voices who have helped us get this far.”
The public can view the proposals and give their views on the Scottish Government consultation website. The consultation will run for 16 weeks to allow for the Christmas holiday period and February recess and will close on 9 March 2023.
