The critical need for residents to get behind people and businesses in their community has been highlighted by new research.
Research carried out by Scotland’s Towns Partnership (STP), the organisation which spearheads Scotland Loves Local, reveals that three-quarters of Scottish businesses say the support of local people is critical to their survival as they battle continued unprecedented challenges.
The research found:
- 73% of businesses who responded to questions said custom from residents in their local community as “extremely important”, with 13% describing it as “very important”.
- 90% said it was important that people “love local” and get behind businesses in their community this summer.
- The circular impact of businesses boosting their local economy was reinforced by the survey responses, with 75% of those who took part saying they buy from and sell to other local enterprises.
Scotland’s Planning Minister, Joe FitzPatrick MSP, said: “We know town centres make a huge contribution to the economic and social success of our local communities. That’s why the Scottish government has taken significant steps to help our towns, by supporting Scotland’s Towns Partnership to lead work on local strategies.
“I’m delighted the Scottish government was able to provide an additional £250,000 for the development of the Scotland Loves Local Gift Card. This will make it easier for people to shop locally and support businesses in their towns and communities.”
Scotland’s Towns Partnership Chair Professor Leigh Sparks, the leading retail academic who’s also the University of Stirling’s deputy principal, said: “The cost of living and the cost of doing business continue to challenge both consumers and businesses.
“Local support is the common thread that helps everyone weather this and build sustainable places and communities. By choosing local – and getting behind the businesses in our communities – we will ensure the survival of shops and services. Local consumer spending generates local business spending and protects the jobs of family, friends and neighbours.”
