Scotmid has always embraced moving with the times, and has now become the first UK consumer co-operative to launch a mobile app for its members.
The app will deliver special offers and other regular member benefits, and is available to download from Monday 25th January for iOS, Android and Windows phones. It will also include information and registration for events Scotmid is supporting and hosting, an up-to-the-minute news feed and a store finder.
Production of the app has been project-managed by Laura Paterson from Scotmid’s Membership and Community team. She said: “As well as providing more regular, tangible benefits, it’s hoped that the app will allow for greater direct engagement between the Society and our membership and also show Scotmid as leading the way as a consumer co-operative, by using new technology to improve our membership offering.”
The administration of the app has been integrated with the Scotmid website so both can be operated quickly and easily from the same place. This also means that Scotmid members who have already registered with the online ‘Membership Hub’ can use the same log in details for the app.
Scotmid’s Head of Corporate Communications, Malcolm Brown added: “It’s not just the younger generation that enjoys the ease and simplicity of using smart phone applications – I’m sure this app will appeal to our broader membership too. I am really looking forward to seeing how the app is received and what the future holds for technology in co-operatives over the coming months and years.”
Following launch, the app will be monitored and evaluated to find out the kind of offers Scotmid members prefer so that these can be tailored to suit.
