Scotmid stores in Glasgow are supporting the “It’ll Cost You” campaign, which raises awareness of proxy purchasing and that those breaking the law will receive a fine or jail time, with messages via digital screens and in-store radio.
The campaign, organised by Police Scotland, the Scottish Alcohol Industry Partnership (SAIP) and Community Alcohol Partnerships, kicked off at the beginning of last month.
Throughout the school holidays, radio adverts will be played over Scotmid’s in-store radio, ensuring that shoppers understand the legal implications of buying alcohol for under-18s. The group is also displaying campaign graphics on digital screens, highlighting the consequences of proxy alcohol purchases.
Ian Lovie, Scotmid Compliance Manager, said: “Our role in the campaign is to make our customers in our communities understand the implication of purchasing alcohol for under 18s. The campaign is a great example of working together with local law enforcement, to make the communities we serve safer.”
Superintendent Joanne McEwan, Police Scotland, said: “This campaign showcases the benefits of key partners working together to inform the public of dangers associated with underage drinking, as well as the criminal consequences for supplying those under 18 with alcohol.”
