SLR Awards sponsor Coca-Cola Europacific Partners (CCEP) had added to its fast-growing ready-to-drink (RTD) portfolio with the launch of Schweppes Mix.
Marking the Schweppes brand’s debut in the RTD space, a two-strong range of 250ml cans comprises:
- Gin Twist (ABV 5.5%) – a crisp, citrus-forward blend of gin and herbal lemonade;
- Paloma Bliss (ABV 6%) – a mix of tequila and grapefruit with a hint of rosemary.
The launch comes with Britain’s RTD category outpacing beer, wine and spirits, with a value of £631m.
It follows CCEP’s recent roll out of Absolut & Sprite Watermelon and Bacardi & Coke RTDs.
The soft drinks giant’s original Absolut Vodka & Sprite variant was 2024’s number one new RTD while Jack Daniel’s & Coca-Cola Original Taste remains the nation’s most-popular RTD SKU.
To help convenience retailers make the most of the launch, a suite of Schweppes-branded point-of-sale kits is available from My.CCEP.com.
