Costcutter Supermarkets Group is set to launch a ‘Scaring’s for Sharing’ campaign in the run up to Halloween, to help its retailers give shoppers alternative ways to enjoy the increasingly popular celebration.
Hinged on CSG’s gamification platform, the campaign builds on its ‘Bringing Summer Home’ campaign, which reached four times the original target for shopper engagement.
CSG’s Halloween campaign runs from 23 October until 2 November with a mix of online instant win and prize draw games, sponsored by Swizzels, as well as a full suite of in-store POS, social media advertising and spooky activities and recipes to try at home.
“With trick or treating looking less than likely this year due to Covid-19, we wanted to give our shoppers a fun and interactive way to enjoy their Costcutter Halloween treats from the safety of their homes, with a major focus on gamification,” said CSG Group Marketing Director Sean Russell.
“We’re always trialling and refining the best ways to continue to engage shoppers and online competitions offer an effective digital experience, whilst building awareness, boosting engagement and ultimately influencing consumer spending and loyalty.”
