Savanna brand ambassadors took to the streets of Edinburgh ahead of the Easter weekend, inviting people to “sing for their cider” in return for a free journey in a Savanna-branded taxi.
Cider fans were also rewarded with a bottle of the South African company’s flagship product Savanna Dry at the end of their trip, but only after belting out a song and slipping the word ‘Savanna’ into the lyrics.
Savanna shared the performances on social media, which included renditions of ‘Copa Savanna’ and ‘Sweet home Savanna’.
Amy Burns, Marketing Manager for Savanna said: “We have really been making our mark in Edinburgh this year with an enhanced presence across on and off trade outlets within the city centre, but to have one of our branded taxis actually offering people a free ride home, or to the pub, was just a bit of fun and a chance for us to share the South African spirit of the brand.
“While we didn’t find any X Factor finalists in the taxi, we did uncover some creative thinking with the song choices and it was plain to see people had a laugh and enjoyed themselves, which was what it was all about.”
