Kellogg’s has thrown its (Santa) hat into this year’s battle of the Christmas ads by asking Mr and Mrs Claus how they eat their Corn Flakes.
As part of its #MyPerfectBowl campaign, which asks the UK and Ireland to describe their perfect bowl of Corn Flakes, Kellogg’s visited Santa and his elves to ask the all-important question.
Surprisingly, for someone who lives in perpetual sub-zero temperatures, the bearded gift giver favours cold milk, which he embellishes with a sprinkle of orange zest and a dash of cinnamon.
The ad debuts tonight (November 20) during ITV’s Emmerdale around 19:15.