Sanpellegrino has unveiled ’Take the Time for Taste’, a new £2.5 media campaign.
The activity sees the brand’s Tastefully Light range on TV for the first time, starting on 3 August for four weeks. To coincide with the campaign, Sanpellegrino Tastefully light is also launching a new premium decorated can.
Take the Time for Taste emphasises the Italian origins, premium nature and lightness of the Sanpellegrino Tastefully Light range.
The newly designed 330ml cans (RSP 95p) and updated 6 x 330ml fridgepacks (RSP £3.79) emphasise that the product contains 30% less sugar than other similar sugar sweetened beverages in the UK.
Severine Hemms, Shopper Marketing Manager at Nestlé Waters, said: “The launch of our marketing and shopper communication ‘Take the Time for Taste’, together with the new decorated cans, will make SanPellegrino Tastefully Light the must stock soft drinks brand this summer.”
