Sanpellegrino, the Italian sparkling fruit beverage brand from Nestlé Waters, has launched an organic sparkling flavoured tea range, Sanpellegrino + Tea.
The new organic range caters to the continued growth of shoppers seeking out a low- or no-sugar option while trading up to a more premium soft drinks choice.
Two variants are available now: Limone + Tea and Pesca + Tea. These lemon and peach flavours are made from organic tea extract, fruit juice and a touch of cane sugar. Both are sugar tax exempt.
Catering to the health-conscious shopper, the + Tea range contains 50 calories per 250ml can and has no artificial colourings or preservatives. In consumer testing, Nestlé Waters said the new range scored highly as “a great tasting, low calorie, and organic option”.
“We are delighted to launch the brand into a new subcategory for the existing Sanpellegrino fan base as well as introducing the brand to a new audience seeking a flavour-packed, premium sparkling tea experience,” said Barbara D’Amico, International Brands Lead at Nestlé Waters.
“As a brand that is known, trusted and loved, we are delighted to be adding value to a soft drinks category that has seen new product launches double in 2017, contributing to overall category growth. We look forward to seeing the + Tea range joining the existing portfolio.”
The launch is part of a wider brand awareness campaign kicking off this year with digital engagement, experiential and sampling activities and strong in-store merchandising and print advertising planned. A range of POS has also been developed for retailers and wholesalers.
