Sanpellegrino has relaunched its ‘Classic Italian Taste’ range in the UK, with a premium look and feel that celebrates the brand’s flavours and Italian heritage.
The range will be supported by a new shopper, consumer and trade marketing campaign, ‘The Classic Taste is Back!’, which will run alongside the launch from summer.
Two flavours are available: Aranciata (Orange) and Limonata (Lemon).
The original product was replaced with Sanpellegrino Tastefully Light; consumer demand has led to the relaunch.
Severine Hemms, Shopper Marketing Manager at brand owner Nestlé Waters UK, said: “The original Sanpellegrino drinks were truly iconic, loved by fans in the UK. By bringing back the delicious well-known flavours, with a brand new sleek, Italian-inspired design, we aim to meet the growing demand for premium adult soft drinks that can deliver great taste and sophistication during consumption occasions.
“In some retailers where Classic Italian Taste has been introduced, we have seen incremental growth and customers feedback has been phenomenal so far.”
Sanpellegrino Classic Italian Taste is available now in Booker and Bestway in cases of 24 x 330ml sleek cans. Take-home packs of 4 x 330ml sleek cans are also available.
