Warburtons has unveiled its latest TV advert, Mad About The Bread, featuring legendary Hollywood actor Samuel L Jackson in the starring role, alongside bakery boss Jonathan Warburton.
The new ad leads with a 210-second-long director’s cut, along with 60- and 30-second versions. It spearheads an integrated campaign that includes social, digital, TV and out-of-home activities.
Jackson is the latest in growing line of Oscar winners to promote the bakery brand. He follows in the footsteps of George Clooney, Robert De Niro and Sylvester Stallone.
The ad sees Jackson assume the role of Jonathan Warburton to celebrate the effort that goes into making the perfect Toastie loaf, “packed full of the bakery’s unique blend of wheat and 147 years of baking passion”.
Samuel L. Jackson said: “We had a lot of fun on set, so I hope people enjoy the finished product – the ad AND Toastie Loaf!”
