Cadbury has launched a new limited-edition Salted Caramel Wispa Gold variant, that is available to order now as a single 45g bar (cases of 48, RSP 69p).
The launch is supported by in-store activity, online advertising and PR.
Wispa is the third-biggest brand within the Cadbury range after Dairy Milk and Twirl.
Kelly Souli, Brand Manager for Cadbury Singles at Mondelez, said: “Salted caramel is a top-five NPD flavour in chocolate, and it’s also the highest performing flavour across all demographics in consumer testing in relation to Wispa. So we are very confident that this new bar will help retailers bring something relevant and exciting to confectionery shoppers this year!”
Retailers can visit www.deliciousdisplay.co.uk for category advice and more information on the top-selling bars across chocolate confectionery.
