Spar Renfrew retailer Saleem Sadiq was the star of the crisps and snacks show at this year’s SLR Rewards and picked up not one but five swish Asus tablets that he intends to use in his store to help launch a new loyalty scheme, among other things.
A serial award winner, Saleem Sadiq’s Spar store in Renfrew never disappoints. Store standards are simply phenomenal at all times and Saleem’s willingness to innovate, try new concepts and invest constantly in his store has helped him pick up a mountain of trade awards over the years, as well as a huge and very loyal customer base.
But loyalty is changing these days, as all progressive retailers are aware, and nobody is more aware of that than Saleem. That’s why he’s working with a number of tech suppliers to trial some great solutions in his store to launch a formal loyalty scheme for his customers. A new food to go solution in the store has helped grow footfall and Saleem is keen to give these new shoppers, as well as existing regular customers more and more reasons to keep coming back to their favourite local retailer.
So the fact that Saleem picked up not one but five awesome Asus tablets at this year’s SLR Rewards, courtesy of Crisps & Snacks category sponsors Walkers, was music to his ears.
“I was genuinely in the process of looking at various tablets to buy for the shop,” says Saleem. “We wanted to have some that our staff could use but we were also looking to add one or two tablets that would be customer-facing to allow us to let customers sign up in-store. So when we learned that we’d won five tablets at the SLR Rewards we were over the moon! Thanks SLR, and thanks Walkers – we are genuinely delighted. It’s the perfect prize.”
Saleem is currently working with a tech partner to build mounting units on the shop floor where some of the tablets will be fixed so that customers can easily sign up and find out more about the new loyalty scheme. With a new seated cafe area in the store, it’s the perfect solution for customers to join the loyalty club while enjoying a sub, a sandwich or a new Stone Willy’s pizza or f’real milkshake.
“We know that we need to do more with technology and data in the store so winning this Reward has given us a great boost and I look forward to watching our customers sign up in-store as we launch and build the loyalty club,” said Saleem. “And hopefully our customers will pick up a few bags of Walkers crisps when they’re in buying their pizzas and shakes!”
