Sainsbury’s extends Aldi Price Match to convenience stores

Sainsbury’s Local outlets will house up to 200 APM products, with a focus on the go-to items households buy most often, including daily staples like milk, bread, butter, jam, peanut butter, honey, pasta, rice, salad, tuna, chicken, steak, potatoes and vegetable oil.

The news follows a recent reset of Sainsbury’s convenience experience, in which the retailer updated store layouts and product ranges.

Simon Roberts, Chief Executive at Sainsbury’s, said: “Since setting out to put food back at the heart of our business four years ago, we’ve invested nearly £1 billion in value. Our Next Level Sainsbury’s strategy is about giving customers more of what they come to Sainsbury’s for – outstanding value, unbeatable quality food and great service.

“In our Sainsbury’s Locals, we’ve worked hard to offer market leading prices on essential items and popular breakfast, lunch and dinner staples. We have also refreshed our Local store layouts and rebalanced space, increasing the number of products in store by seven per cent and adding more food on the move products – the primary mission of most convenience shoppers. When you’re shopping in Sainsbury’s Locals, you can be sure of excellent value, quality and choice.”