As part of its ongoing Boost Your Burger initiative, Rustlers has launched an on-pack promotion across its Bestsellers range that gives shoppers the chance to win a six-month Spotify Premium pass.
Hundreds of passes are up for grabs. To be in with a shout of winning one, shoppers need to upload an image of their receipt to winwithrustlers.com. The competition runs until 23 July.
Retailers can highlight the campaign with POS that is free to download from Kepak’s trade website. Activations are rolling out across Tesco, Sainsbury’s, Asda, Morrisons and Iceland, as well as Co-op, Nisa and Spar.
A social campaign across TikTok and Meta supports the giveaway and a mood-boosting playlist on Spotify will generate more than 28 million impressions for the brand.
Ross Davison, Head of Convenience, Foods Division at brand owner Kepak said: “Our Boost Your Burger campaign is a win for us, retailers and consumers as it encourages shoppers to spend more to create a great meal at home for less money than a traditional takeaway.
“Our partnership with Spotify is a way for us to give consumers something they will genuinely value and connect with them on an emotional level this summer.”
