Rustlers rustles up new pack designs

Rustlers Quarter Pounder

Kepak has unveiled a new look for its Rustlers brand, as part of a wider strategy to broaden the appeal of the micro-snack.

Rolling out from 6 April, the new packs will feature ‘flame grilled’ and ‘100% British and Irish beef’ messaging to highlight the quality, provenance and genuine flame-grilling process of Rustlers products.

The packaging change is backed a marketing campaign that looks to “create excitement and a social buzz around the new look, while elevating the quality perceptions of Rustlers products”.

Kepak is providing free Rustlers branded POS kits and has sunk half a million pounds into a dedicated convenience field sales team to support the convenience and wholesale channels during the transition.

Adrian Lawlor, Marketing and Business Development Director at Kepak, commented: “Clear tiering of the range, a new design and protein led colour coding, will make the category easier and quicker to shop for today’s time pressed consumers, while offering obvious trade up options.”

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This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.