Kepak is launching its first-ever vegetarian burger to meet growing interest in meat-free products.
The Rustlers Moroccan Vegetarian Burger (RSP £2, cases of four), made with chickpea, grated carrot and coriander and served with mango chutney and a yoghurt and mint sauce, has been developed to drive penetration amongst younger shoppers.
Kepak believes its new vegetarian offering has the potential to generate more than £2m worth of incremental sales.
Adrian Lawlor, Marketing and Business Development Director at Kepak, commented: “We are very excited about the category growth potential that this new launch offers. With a third of consumers actively seeking to introduce plant-based options into their diets, we feel that a brand as synonymous with taste and convenience, Rustlers can really bring something new to the market, with convenience and enjoyment considered key requirements by flexitarians.”
The core target audience for this new launch will be 18-24s, who are more likely than the overall population to follow flexitarian diets. The product will be available from the start of January and will be supported by a consumer PR, social media, shopper marketing and launch promotions to drive trial.
Retailers interested in the Rustlers Moroccan Vegetarian Burger can find out more at kepaktrade.co.uk, @kepaktrade or by calling 01772 688 300.
