Rustlers, Scotland’s best-selling micro-snacking brand, is backing its recently-launched Panini range with a nationwide sampling campaign this summer.
#RustlersOnTour, the biggest ever sampling campaign for Rustlers, will run across 32 cities including Glasgow and Edinburgh, sampling 80,000 consumers with products and money-off coupons.
“This is sampling on a massive scale for a micro-snacking range that has researched extremely well and will attract new consumers to Rustlers,” said Kepak Convenience Foods’ Marketing Director John Armstrong.
The sampling campaign will be backed by social media activity on Rustlers’ Facebook and Twitter channels.
“The #RustlersOnTour social media drive will be full-on, targeting commuters, busy workplaces at lunchtimes and major sporting events as we ensure that Rustlers panini sales get off to a flying start,” added Armstrong.
Rustlers Panini range comprises two variants, Chicken & Pesto (flame grilled chicken with mozzarella and a pesto mayonnaise) and Pepperoni (slices of pepperoni with mozzarella and a tomato and herb sauce). Both products rrp at £2.29, merchandised in outers of four.
