Chilled ready meals brand Rustlers has launched a new small-footprint unit to help small- and medium-sized stores drive hot food sales.
Designed to be a low-risk, low-commitment food-to-go solution, the units contain a digital screen for advertising alongside a pre-programmed microwave.
The first 100 stores that introduce the machines before the end of the year will receive a free Rustlers food-to-go launch kit. These include a fridge full of stock, alongside a lightbox shop sign and access to social media support materials to help retailers advertise that they have hot food available in store.
Machines are priced from £2,500 and finance options are available. Retailers will see the machines pay for themselves with just one sale per day.
The units are easy to set up, straightforward to clean and are powered by just a single plug socket. All Rustlers Cook In The Box products are microwaved in-packaging, minimising the risk of spills. The units also contain a small chiller underneath, which can store eight cases of Rustlers’ Cook in The Box bestsellers.
The machines can be used with all Rustlers’ Cook in The Box products – the Supreme Cheese Melt Burger, Peri Peri Chicken Tenders and All Day Breakfast Sausage Muffin – which contain patented cooking technology that ensures the product is cooked perfectly crispy.
Commenting on the launch, Ross Davison, Head of Convenience at Rustlers, said: “With 51% of Rustlers consumed at lunchtime, the brand is already synonymous with being a market leader in quick food solutions on the move. The launch of our new food-to-go unit and launch kit demonstrates our commitment to helping smaller stores win their fair share of the growing lunchtime opportunity.”
Rustlers advises retailers to position the machines next to any other food-to-go concessions they offer, ideally at the front of store.
Store owners who are interested in buying a new Rustlers food-to-go unit, or receiving a food-to-go launch kit to drive sales from a unit they already have, should email foodtogo@kepak.com.
