Heineken’s Jamaican beer brand Red Stripe has expanded into canned cocktails with the launch of a new range of RTDs in the UK.
The new range, called Rum Stripe, includes three flavours: Rum Punch, Cherry & Cranberry, and Pineapple & Coconut.
Reflecting a growing trend for RTDs that put hairs on your chest, each cocktail has an ABV of 7.5% and comes in a 250ml can with a £2.75 RSP.
The drinks are vegan-friendly and free from artificial flavours and colours.
The Rum Stripe range was initially introduced in Jamaica and comes to Britain after it went down well in the US.
The UK launch will be supported by a sampling and branding blitz at this month’s Notting Hill Carnival.
Explaining the thinking behind the launch, Heineken UK’s Katie Park said famous brands moving into new formats “inspires curiosity and excitement” among shoppers. This, she said, “will help our retailer partners grow their sales and drive footfall”.
