AG Barr’s sparkling flavoured water brand, Rubicon Spring, is entering the functional water category with its brand-new Rubicon Spring Vits still range, available from March.
Coming in cases of 12 x 500ml plain (RSP £1.50) and £1.29 PMP options, Rubicon Spring Vits rolls out in three flavours: Black Cherry Pomegranate, Mango Passion, and Strawberry Watermelon.
Containing essential vitamins to support energy and immunity and made with spring water, fruit juice and natural flavours, each format is just 15 calories and fully HFSS compliant.
The launch will be backed by a £2m brand investment to drive trial and awareness including national out-of-home advertising, social media and sampling.
Attention-grabbing POS materials are available to help retailers create some in-store theatre.
