AG Barr’s Rubicon Raw Energy brand has agreed a major national partnership as The Official Energy Drink of GB Snowsport.
The four-year deal involves Rubicon Raw sponsoring British world-class skiers and snowboarders, including elite Para Snowsport athletes. It kicks off days after the British team return to the World Cup stage for the start of the 2022-23 season.
GB Snowsport consists of athletes in 12 disciplines including Freeski, Freestyle Snowboard and Para Snowsport and has a fan base of 11.8 million people in the UK.
Adrian Troy, Marketing Director at Barr Soft Drinks, said: “We are excited to be entering into a partnership with GB Snowsport and to share our passion for high energy sports with their fans and communities across the UK.
“We are looking forward to working with the teams at such an exciting time for the sport and supporting their programme to put British World Class skiers and snowboarders onto World Cup and World Championship Podiums.”
