Rubicon Raw is launching a new snowsports prize on-pack offer, to celebrate its ongoing partnership with GB Snowsport and the beginning of the winter sports season.
From 1 October, shoppers will have the chance to win ‘The Ultimate Snowsport Experience,’ including a snowsport lesson with a GB athlete, a week’s skiing holiday in Switzerland, plus £1,000 cash.
Special pack designs, featuring GB Snowsport athlete and reigning Team Snowboard Cross World Champion Charlotte Bankes, will feature on more than two million cans, across all plain and price-marked 500ml packs and some 4 x 500ml multipacks, until the end of November.
Point of sale material will be available to create in-store theatre and drive incremental sales.
Jonathan Kemp, Commercial Director at Barr Soft Drinks, said: “We’re so excited that Rubicon Raw is The Official Energy Drink of GB Snowsport, reaching millions of snowsports fans across the UK. As part of our partnership, we are driving awareness and excitement with consumers shopping the energy drinks fixture and there’s no better way to kick off the snowsport season than with an unmissable offer like this.
“We know around a third of Rubicon Raw sales come from new entrants into energy, so we’re confident that this fantastic competition will help retailers continue driving those incremental sales.”
